Nearly 16 billion gallons worth of bottled water is sold per year in the United States alone. These consumption levels also present a valuable marketing opportunity to brands across the industry spectrum.
Which companies can benefit from bottled water marketing?
The best customer experience examples begin by stepping into the shoes of an industry’s target consumer.
Take a sporting goods company, for example. If this company were exhibiting its brand at a trade show, it would likely give away swag bags packed with freebies, including branded water bottles.
A multivitamin company that has a sponsorship marketing strategy may give away promotional water bottles during a sponsored walk-a-thon or run.
Discover even more customer engagement strategies for promotional water bottles.
1. The Best Customer Experience Examples For Brand Events
Are you introducing your brand to investors or the public?
Planning interactive events like expos, industry conferences, pop-ups, shops, and social media giveaways is an excellent way to get your company name out there.
Bottled water helps event attendees stay alert during brand presentations, product demos, and interactive exhibits. You want a highly engaged audience who asks questions that let you expound further on your brand’s mission.
Even better, branded bottled water is a functional item that finds its way into guests’ homes and cars. This allows for more brand visibility day-to-day. You should have plenty of bottled water on hand so that guests can stock their fridges with your brand name.
2. Drive Customer Service Success
Do you run an office, a hospitality-themed company, or a health clinic?
You likely have an office lobby to welcome visitors as they wait for their appointments.
Optimize this customer experience strategy with fresh bottled water.
Providing promotional bottled water helps put guests, clients, and patients at ease as they wait for their appointments. It’s a good strategy for busy seasons when wait times may be a bit longer than usual.
This strategy is one of the most valuable customer loyalty examples; it shows the company cares about its customers.
3. Brand Experience Tips For Rebrands
Do you foresee a company rebranding in the future?
Branded water bottles signal a company’s move into a healthier, more compassionate direction.
For example, if you’re a food and beverage brand that’s moving into the healthy snack space, you could launch your new products with a swag bag of samples and promotional water bottles.
Rebranding means a fresh take on logo design, brand colors, and even brand stories. Make sure your new logo is designed to scale down to size, from water bottle labels to t-shirts. Water bottle labels are wrapped which gives you a chance to view your logo from another angle.
Consider assembling rebranded corporate gifts for investors and potential partners. Recipients always appreciate bottled water, especially during the summer marketing season.
Start Improving Customer Satisfaction
Think about the value water bottle marketing could bring to your company. They integrate easily into industry events, rebrands, swag bags, and more marketing campaigns.
Make sure you’re working with the highest-quality water. Alexa Springs gets its natural spring water right from the source, ensuring that your customers and clients receive only the best. We pride ourselves on rigorous water testing along with vibrant custom label printing.
Contact us today to learn more about our ordering process.