About 81% of consumers say that they’ll only buy from a brand if they feel like they can trust it.

Businesses can only connect with customers if they have effective marketing strategies. There are various types of marketing that you can take advantage of, such as physical marketing, social media marketing, and direct mail marketing.

In this guide, we’ll discuss 3 key physical branding trends that will help with your marketing strategy plan. Keep reading for more.

1. Eco-Friendly Packaging

In recent years, the human impact on the environment has become incredibly clear. Modern consumers tend to strongly favor socially conscious brands. This means things like responsibly sourced materials, using green energy sources, participation in Fairtrade, and more.

This is one of the most important marketing trends for businesses to follow these days, and it can vary depending on the nature of the business. Any company that sells packaged goods, for example, can benefit from using recycled/recyclable materials. Many companies also try to minimize how much packaging is used so that fewer resources are needed and less waste is produced.

2. Unique Fonts

If there’s one thing you want to avoid when working on your branding, it’s being boring. Depending on your industry, you might have a lot of competition, so you want to make sure your brand stands out.

Modern designers are making more use of bold and unusual fonts to create branding that sticks in people’s minds. This doesn’t have to be anything too complicated – things like hand-drawn strokes, letter stacking, and elongated lettering can all be very effective.

Another simple thing you could do is replace specific letters with small icons or images. A typical example would be to replace an “O” with something circular and relevant – such as a car wheel for a business in the auto industry. This is all about using small, simple changes to create a unique and iconic look.

3. Minimalism

Some of the best marketing strategies make an effort to move away from over-complication. In the past, extravagant logos were very popular, but things have changed significantly.

Most large organizations like Apple, Microsoft, and Google currently have far more minimalistic logos than in the past. Newer brands are typically going with this strategy from the start as it aligns with current trends.

This can make it easier for you to convey your message to consumers in a clear, simple way. You can use basic design elements, simple fonts, and just a few colors. You don’t always need to do the most to get the best results, and this is a great example of that.

Elements of Your Marketing Strategy Plan

Your company’s marketing strategy plan will look different from other companies. You need to curate it to your industry and your audience to make it as effective as possible. There are plenty of ways you can market your business and get your branding out there.

Alexa Springs creates water bottles with custom labels and can ship anywhere in the US. Everyone needs water, and you can place your logo and branding on a variety of water bottles to help market your brand. Visit our pricing page to see more about the bottles we have available.