Imagine that you have spent the past few months creating and organizing an event. Now, you’re almost ready to host it, but not so fast.

You need to know some of the biggest event marketing mistakes. Here we share some of the biggest event marketing mistakes you should avoid.

1. Ignoring Your Customers Needs

The first of many event marketing mistakes happen before the promotion even starts. You should consider who might attend your event. Think about who they would want to hear speak at the event, rather than who you want to hear.

Next, consider when your audience will be available. If your event is for stay at home moms, the middle of the day may work well. But for working professionals, an evening or weekend event would work better.

You can do some market research and ask your audience what they want. Then, you can make sure there’s a demand for your event.

2. Not Marketing & Selling the Event

Another mistake is promoting your event once and never talking about it again. Even if you post about it on all of your social media accounts, not everyone will see it.

Social media moves very fast, so you should keep up with it as much as possible. Post about the event before tickets go on sale to build anticipation.

Then, post about it during the launch of ticket sales. Keep posting about it until ticket sales close so that you can get more interest and, hopefully, more sales.

We offer custom water bottle labels that you can use to market your business. That way, your customers can promote the event for you as well.

3. Setting the Wrong Price

Next, you need to consider how to price the event. You can offer one single price that applies to everyone, and you can give all attendees the same gifts and experience.

But you can also use a few different tiers. You can set a basic price that gets people in the door, and you can have a VIP price that gets someone access to a better seat or time with the event’s main guest.

Consider what your customers want, and then create tiers accordingly. You can use the tiers to then market and upsell to people who may have otherwise bought a basic ticket.

4. Making Buying More Confusing

Your sales page is just as important to marketing your event as your overall digital marketing strategy. You should write your sales page so that it answers any questions and addresses any fears your customers have.

Add multiple buttons throughout the page so that customers don’t have to keep scrolling to purchase. You can make the button stand out by choosing a bright color and making it big.

When someone scrolls through your sales page, they can learn more. But if they’re ready to buy early on, you won’t risk sending them away because you didn’t make the buying process clear.

Event Marketing Mistakes

Whether you’re marketing events online or in other ways, you should avoid some event marketing mistakes. Common mistakes can keep you from selling the event, so it could fail.

If you’ve put a lot of work into creating the event, you need to focus as much on marketing. Keep these things in mind when marketing business events.

Do you want a unique marketing option for your next event? Order our custom water bottles today.