Have you ever stepped back and looked at the number of branded items you have around your home? You might be surprised to realize just how many you own. From magnets to keychains to hoodies and t-shirts, many people rep brands that they like in their daily life without even thinking about it.

That’s why promotional items are a great way to further your brand’s name. If you want to build brand recognition and get people more familiar with your company, giving out branded items is a great way to get started.

If you’re interested in giving out a swag bag for promotional purposes, keep reading below. We’ve got four great swag bag ideas that will make your bag stand out from the rest!

1. Make It Wearable

The term “swag” conjures up images of t-shirts, rubber bracelets, and lanyards. It’s no mistake that these are some of the most common items found in swag bags. Wearable swag works!

People find clothing and accessories useful and attractive, and they’re likely to use them for a long time to come. Clothes are a great item from your customer’s point of view, and they’re good for you too. The more people wear your branded items, the more exposure your brand gets.

2. Add A Personalized Water Bottle

When putting together a swag bag, it’s a good idea to add at least one item that can be immediately used. The recipient of your promotional bag will appreciate having something to drink, and water is always a safe bet.

That’s why a simple bottle of water can actually be a powerful marketing tool. Adding a custom label keeps the bottle on-brand!

3. Keep It Specific

Whenever possible, try to include items that are relevant to your company. If you are promoting a dentist’s office, include floss and a toothbrush. If you want to spread the word about a new tech store in town, consider adding earbuds or a microfiber screen cloth.

The best swag bag ideas are specific and personalized. Think about who your target customer is, and create a bag that speaks to them.

4. Make The Bag Count

When putting together a swag bag, many people focus on the contents inside the bag. But don’t forget about the bag itself! Using a branded plastic bag or a reusable bag with your brand’s logo on it is a great way to give people a useful item that will remind them of your product.

If you want to go a step further, you could use a cloth lunch bag or an insulated cooler bag as your swag bag.

Create The Perfect Swag Bag

With the four tips above, you’ll be able to make a perfect swag bag and get your brand’s name out there. When it comes to brand recognition, it’s hard to beat custom swag bags. They are a popular and useful way of working your branding into people’s everyday lives!

For some of the best-branded content, check out Alexa Springs. Our bottles of natural spring water come with custom labels, which makes a bottle of Alexa Springs water the perfect addition to any swag bag. Head over to our website now to browse our selection!