The automotive market is worth tens of billions of dollars every year. Success in this industry, however, means high competition. If you’re in the world of selling cars, you’re going to need to invest in car dealership marketing. One of the best ways to break away from the pack is to use personalized promotional products. Have you been searching for the right promotional product ideas, but haven’t been able to come up with anything? You’ve come to the right place. This article will walk you through four promotional ideas that car dealers can use.
1. Personalized Water Bottles
Promotional brand building is all about providing value to your customers. What’s more valuable than water itself?
In all seriousness, water battles are a great gift to offer to those who come to your dealership. If everyone leaves your dealership with a high-quality water bottle that promotes your brand.
Water bottles are easy to produce, so you can buy them in bulk and give them away liberally. The point isn’t to make a profit with water bottles, it’s to spread your brand.
Find yourself a reliable supplier and you’re far more likely to succeed.
2. Brand Air Fresheners
Branding is all about keeping your products, messaging, and promotional materials consistent. What better way to promote consistency than to create marketing tools that can be used inside of your products.Â
The air freshener is an iconic part of the car-buying experience. It’s extremely visible, hanging right in front of the windshield. If you can hang your personal brand’s symbol there, you can
3. Shirts
Shirts aren’t the most original form of advertising — practically every brand out there has a shirt. However, they are effective.Â
Making a great branded shirt is all about creativity. Though most brands have shirts, these are usually bland, and just display the logo of the company over a blank background.
Instead of this, come up with some sort of pun, joke, or catchphrase that will stop people in their tracks.
Digital and non-digital advertising generate similar amounts of revenue in the 2020s. Make sure you create a shirt that people are willing to wear in pictures that go online.
4. Keyrings
Keyrings operate under the same principle as branded air fresheners. They relate to the car and thus create an integrated experience.
The keyring is even more effective than the air freshener, however. The key is the one item that consistently travels between inside and outside the car. People usually keep all their keys on one ring — this means that whenever someone needs their keys, a new person has the potential to discover your band.
Understand These Promotional Product Ideas
As you can see, the world of promotional product ideas is wider than it seems at first. Make use of personalized water bottles, air fresheners, shirts, and keyrings, and you’re well on your way to promoting your brand.
For more information on branding opportunities, contact us today.