Even if you have the best product or service in the world, without brand awareness you’ll never reach your full potential. Your brand is your company’s identity and personality. It’s how people get to know you and decide whether they want to be aa part of what you have to offer.

Sure, you can pay advertisers and run ad campaigns to get your name out there, but where’s the fun in that? Instead, consider a more creative way to boost your corporate brand – and eventually your sales!

Take a look below for a few creative ways to boost your corporate brand.

1. Social Media Contest

The benefits of a social media contest are twofold. First, you can use it to increase the number of potential customers that follow your social media presence. Second, those that already follow you get an awesome perk and are more likely to stay loyal to your brand.

You can get creative with the contest by having followers share a picture, video, or writing submission about something related to your product or service. For example, if you are selling custom onesies for babies you could ask for the cutest baby bad hair day photo and give away a free onesie with “photogenic” on it.

Encourage people to enter their photos or vote for their favorite submission.

2. Swag Please

Everyone loves free swag. Everyone. So give the people what they want! For best results, use something universal that everyone needs or wants. For instance, check out our custom label water bottles. You can choose from various sized and get your logo printed right on the bottle.

You can also use t-shirts, candy, or anything else you think will increase brand awareness in a positive way.

3. Start a Blog

You can increase traffic to your website via blog posts. Post content that your potential customers will find interesting or valuable and in turn ask them to subscribe or join your email list.

If you use the right SEO strategies you can bring hundreds of new customers to your site using the blog. Talk about boosting brand awareness!

4. Referral Program

You can use existing customers to grow your brand awareness via a referral program. Offer your current customers a great deal or a free giveaway for signing up a friend or family member.

As the number of referrals increases, so does your overall brand awareness.

5. Local Partnerships

If you are a smaller business that wants to connect with your community, try partnering with local groups or organizations. This may not grow your business globally, but it can be a meaningful way to connect with the local community.

Brand awareness is not just about reaching millions of people, it’s about quality relationships. Reach out to relevant businesses in your area and talk about ways you may be able to help each other.

Creating and Promoting Your Corporate Brand

These days it can be hard to set your corporate brand apart from competitors. So instead of trying to beat them at their strategies, use your own! And with the list above, you’ve got a great place to start.

Whatever methods you choose to enhance your corporate brand awareness, make it genuine. Appeal to the person or group of people that you think would be most interested and would benefit most from your product or service.

If you’re interested in ordering custom water bottles for your business, get started on our website.