The eCommerce industry grew by over 40% in 2020 for U.S. markets. It’s safe to say that online purchases and transactions aren’t going anywhere in the near future. 

But if you’re a business starting out in the business, getting a dedicated customer base, much less an online one, can be a challenge. So what do you do?

That’s where online giveaways come into play. Read on to find out 6 big reasons how free giveaways can really boost your business here.

1. Creates Interest

With text messages, social media outreach, and email becoming increasingly popular, word of “mouth” advertising is becoming that much more important. By doing free giveaways, you can gain much more exposure and interest.

It also gives customers a reason to talk about your products or business. The way information spreads between friends, family, or coworkers is rapid nowadays, and giveaways provide a gateway to that reach.

2. Build Email Lists

Some people think email is dead but it remains one of the most effective ways of reaching customers. It’s an easy method of creating a dialogue and cluing your audience into great deals.

You can easily get people on your email list through giveaways since you can insert an opt-in button at the end. This means more eyes on your newsletters and email chains, leading to greater exposure.

3. Brings in Traffic

Your online business will only be as successful as the number of people routinely visiting your site. Selling products can be tough if people don’t know they exist.

Online and social media giveaways give customers a chance to visit your site. Who knows, maybe some of them will stick around and check out other products?

You can use this extra traffic to clue them in on other unrelated deals. If you’re offering custom water bottle designs, for example, a pop-up about a flash sale can entice some prospective customers.

4. Generate Advertising

A lot of online marketing giveaways involve the customers performing some action. This might be creating their own art, banners, slogans, or other content.

By posting on their accounts, you can gain free advertising through your giveaways. Insofar as the giveaway is successful this boosts your visibility without compromising your advertising budget.

5. Market Insight

By offering giveaways, you can get a sense of who your customers are just based on engagement. Better yet, you can include a survey at the end to get even more insight.

This insight is key for making better giveaways and advertisements down the line. The more you streamline customer feedback into giveaways, the more you’ll know about your customers.

6. Relationships With Customers

Engaging with customers can be tough. Asking for feedback on your website or social media might not generate a lot of responses.

But people love the prospect of getting free stuff, so use giveaways as opportunities to really get to know your customers. Talk with them on social media and really build your online presence.

This will all pay off in the long run when you have a dedicated customer base whom you all know well.

Leverage Online Giveaways Today

Doing online giveaways can be daunting since most people are hesitant to give things up for free. Use this guide to help you understand why giveaways are great investments and start one for yourself today!

Looking for custom label water bottles for your brand? Contact us today and we’ll get you started!