More than 80% of C-suite executives believe that corporate gifts generate measurable positive ROI. This is why every company should care about business gifting. It is not only a way to show appreciation to your employees and clients but an opportunity to increase your revenue.
As you gift your clients, you should prioritize sustainability. Sustainable corporate gifting shows that your company cares about saving the environment.
In this guide, we’ll take you through the basics of sustainable corporate gifting. Keep reading to learn more.
What is Sustainable Corporate Gifting?
Sustainable corporate gifting is the practice of giving eco-friendly, socially responsible, and ethically made gifts to clients or employees. These gifts help reduce waste and take into account the welfare of workers. When you give your clients and employees a sustainable corporate gift, it shows:
- You appreciate their contribution to your company/business
- You care about the earth
- You’re committed to sustainability and ethical practices
- You want them to help you do the same
What Makes a Sustainable Corporate Gift?
Many factors can contribute to the sustainability of a corporate gift. Here are a few key considerations:
Materials
Using recycled or biodegradable materials lessens the demand for new resources. This can help to reduce the environmental impact of the gift.
Renewable materials, such as bamboo or cork, can also be a good choice because they can be replenished more quickly. Avoid gifts made from non-renewable resources, such as plastic or fossil fuels.
Production
Choose corporate gifts produced in an eco-friendly. The gifts should be made through the use of clean energy, reduction of chemical use, or sustainable production practices. Don’t give out gifts made using harmful or resource-intensive methods. They are harmful to the environment.
Packaging
Packaging is an important consideration when it comes to the sustainability of a corporate gift. Excessive packaging not only generates waste but also requires more resources to produce and transport. Using recycled or biodegradable packaging materials can help you reduce the environmental impact of the gift.
Source
Corporate gifts sourced from local businesses or support fair trade practices are more sustainable. They have a smaller environmental footprint and support ethical and sustainable business practices.
Use
Corporate gifts designed to be used multiple times promote sustainability. These gifts can include reusable water bottles or tote bags.
What are the Best Sustainable Corporate Gifting Criteria?
When gifting clients or employees, there is a criterion you must consider. The best sustainable corporate gifts meet the following criteria:
- Brand alignment: The gift should align with your company’s values and mission
- Thoughtfulness: Choose a gift that shows that you have put thought into the employee’s or client’s interests and preferences
- Utility: Consider a gift that is useful to the recipient in their professional or personal life
- Quality: Choose a well-made gift
- Professionalism: Select a gift that is appropriate for the business setting
- Personalization: Consider adding a personal touch to your environmental-friendly corporate gifts
- Timeliness: Choose a gift appropriate for the occasion
- Budget: Pick a gift that fits within your budget
Find the Right Sustainable Corporate Gift
Sustainable corporate gifting is a great way to show appreciation to your business associates. At Alexa Springs, we offer sustainable custom-label bottled water that you can gift your employees or clients.
Contact us today to learn more.