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There is much to look forward to during major corporate events. From great speakers, the chance of networking and meeting new people, to the bag of freebies. Most of the time, these small corporate gift ideas can be boring, or worse, useless. However, that's only because those in charge chose the wrong promotional products. Choosing the [...]
Last year, more than $1 billion was spent on promotional ads to help increase business within the United States. Promotional branding and marketing can become a costly expense, especially if you don't choose the right gifts to give away. If you want to improve your marketing, make sure you know about the following items that serve a purpose [...]
I spent ages planning my conference. A lot of my planning time was spent in meetings making sure that our swag merchandise was beautifully designed. But, on conference day...my greatest fear came true. All the conferencing details flew out the window when I saw full bags left at chairs, littering the office park, and filling [...]
It takes years to build a brand reputation that you're proud of and only seconds to destroy it. After all the hard work you've put into your brand, the last thing you want to happen is for it all to come crumbling down. If you're reading this, we'll assume that you're looking for ways to [...]
Studies show that on average, it takes anywhere from five to seven impressions for a consumer to remember your company in a significant way. This means that consistent branding should be at the top of your priority list. With strong company values and unique branding ideas, you can both build customer relationships and boost your sales. [...]
Are you planning to promote your brand through different means? Advertising is an essential part of your business to grow, as it gives you the chance to establish your brand and expand your reach. Poor advertisement is also one of the reasons why most businesses fail. That's why you need to find an advertising strategy [...]
When it comes to drinks campaigns, there are a few different ways brands can go. Some prefer to go the healthy, holistic route. Others choose to promote their drink’s ability to keep you alert, focused, and power through your day. Regardless of what route a brand chooses to go, it’s possible to create a memorable, [...]
According to recent studies, consumers base up to 90% of their instant opinion of a brand on colors alone. With this in mind, the colors you choose to include in your logos and branding could make or break the success of your business. Fortunately choosing your colors doesn't have to be a stab in the dark. By [...]
Did you know that human beings are mostly made of water? We are about 50 to 70 percent water, so it should come as no surprise that water is essential for survival. If you live a busy life, you may find it hard to drink enough water to remain healthy. Are you wondering how you [...]
Do you have an upcoming event? Are you trying to reduce your company's carbon footprint and make an overall positive impact on the planet? If so, you should know these two things aren't mutually exclusive. It is possible for you to host an event that is both effective and green. But how do you hold [...]
