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It takes years to build a brand reputation that you're proud of and only seconds to destroy it. After all the hard work you've put into your brand, the last thing you want to happen is for it all to come crumbling down. If you're reading this, we'll assume that you're looking for ways to [...]
Studies show that on average, it takes anywhere from five to seven impressions for a consumer to remember your company in a significant way. This means that consistent branding should be at the top of your priority list. With strong company values and unique branding ideas, you can both build customer relationships and boost your sales. [...]
Are you planning to promote your brand through different means? Advertising is an essential part of your business to grow, as it gives you the chance to establish your brand and expand your reach. Poor advertisement is also one of the reasons why most businesses fail. That's why you need to find an advertising strategy [...]
When it comes to drinks campaigns, there are a few different ways brands can go. Some prefer to go the healthy, holistic route. Others choose to promote their drink’s ability to keep you alert, focused, and power through your day. Regardless of what route a brand chooses to go, it’s possible to create a memorable, [...]
According to recent studies, consumers base up to 90% of their instant opinion of a brand on colors alone. With this in mind, the colors you choose to include in your logos and branding could make or break the success of your business. Fortunately choosing your colors doesn't have to be a stab in the dark. By [...]
Did you know that human beings are mostly made of water? We are about 50 to 70 percent water, so it should come as no surprise that water is essential for survival. If you live a busy life, you may find it hard to drink enough water to remain healthy. Are you wondering how you [...]
Do you have an upcoming event? Are you trying to reduce your company's carbon footprint and make an overall positive impact on the planet? If so, you should know these two things aren't mutually exclusive. It is possible for you to host an event that is both effective and green. But how do you hold [...]
Think for a moment about the last time you were at a corporate event or retreat. How many free promotional items did you take? How many did you actually want? Most people simply do not care about promotional items, and may only take them to be courtesy. At corporate events and conferences, there is simply [...]
When purchasing promotional products for your business, there are several factors to consider. When using marketing strategies, you cannot just put your logos on products without analyzing the products themselves. You have to target an audience. Who is your audience and what is something that the audience will find useful? This is just the tip of [...]
Imagine that you have spent the past few months creating and organizing an event. Now, you're almost ready to host it, but not so fast. You need to know some of the biggest event marketing mistakes. Here we share some of the biggest event marketing mistakes you should avoid. 1. Ignoring Your Customers Needs The [...]
