According to statistics from Business Dasher, nine in ten consumers can recall a company’s logo or name on a promotional item. Almost nine in ten consumers even recall the advertiser of a promotional product they’ve received within the past two years!

All those figures show the staggering positive impact of promotional items.

So, if you’re planning a car wash promotion campaign, using tools that can effectively instill brand recall is a top priority. Branded bottled water is one of the best ways to achieve this goal.

Our expert team at Alexa Springs has shared insights into how a branded bottled water promo works wonders as a car wash marketing tactic, so please read on.

Why Use Custom Labeled Bottled Water for Your Car Wash Promotion?

Have you ever had an experience where seeing clean water made you want to drink or crave it, too? Perhaps it has helped boost your mood or make you happier. As Country Living points out, all these are likely the effects of what experts call the “Blue Mind Theory.”

So, why not use that effect as one of your car wash business’s innovative promotional tactics? By offering customers a complimentary branded bottled water, you give them a refreshing drink and expose them to a unique marketing tool. When customers visit your car wash, offering them a bottle of water with your logo and contact information can make a lasting impression.

Here’s how you can enhance customer retention and boost car wash sales with custom-labeled bottled water:

Brand Visibility

Customers see your logo each time they take a sip. As a result, they can keep your brand at the top of their minds.

Enhanced Experience

Offering complimentary bottled water makes customers feel valued and appreciated. As CustomerThink points out, such emotions help drive loyalty.

The more loyal your clients are, the more likely they will keep returning and even recommend your car wash!

Easy to Distribute

Bottled water is easy to hand out at the point of sale (before or after a car wash) or during special events. Integrating them into your service can be an immediate hit, especially during summer. It’s a simple way to add value to your service and elicit positive customer responses.

How to Effectively Promote Your Branded Water

Here are some tips to maximize your promotional branded bottled water’s marketing potential:

  • Provide water at key touchpoints, such as the waiting area, while customers are in line, or after their car wash service
  • Combine them with special deals, such as discounts on wash packages or loyalty programs
  • Share photos of happy customers enjoying their refreshing bottled water at your car wash on social media

Bottle Your Brand Today

Are you ready to make a splash with your car wash promotion campaign? If so, Alexa Springs will happily help and provide high-quality custom-labeled bottled water.

We guarantee only the highest-quality natural spring water processed with state-of-the-art technology and bottled in eco-friendly, fully recyclable, non-hazardous, and non-toxic containers. With years of experience helping businesses, we’re the partner you need to take your car wash business marketing to the next level.

Contact us to learn about our online ordering process and discover how easy it is to create a lasting impression today!