Do you own a small business? It's no mystery that effective marketing is one of the biggest challenges most companies face in their day-to-day operations. After all, you need to reach as many new customers as possible on a limited marketing budget. So, how can you reach your target audience without spending a small fortune? [...]

Whether your business is small in size or budget, expensive marketing campaigns can hurt you more than they help you. However, there are plenty of affordable and effective ways to market your business. Some have been around far longer than the Internet has! One of these methods is using marketing swag, which is potently effective [...]

Believe it or not, 60% of the human body is made up of water. Water is integral to life and plays a key role in our everyday functioning. It doesn't take much before a lack of water starts having damaging effects on your body.  Fortunately, drinking the right amount of water also results in several [...]

There is much to look forward to during major corporate events. From great speakers, the chance of networking and meeting new people, to the bag of freebies. Most of the time, these small corporate gift ideas can be boring, or worse, useless. However, that's only because those in charge chose the wrong promotional products. Choosing [...]

There is much to look forward to during major corporate events. From great speakers, the chance of networking and meeting new people, to the bag of freebies. Most of the time, these small corporate gift ideas can be boring, or worse, useless. However, that's only because those in charge chose the wrong promotional products. Choosing the [...]

I spent ages planning my conference. A lot of my planning time was spent in meetings making sure that our swag merchandise was beautifully designed.  But, on conference day...my greatest fear came true.  All the conferencing details flew out the window when I saw full bags left at chairs, littering the office park, and filling [...]

It takes years to build a brand reputation that you're proud of and only seconds to destroy it. After all the hard work you've put into your brand, the last thing you want to happen is for it all to come crumbling down. If you're reading this, we'll assume that you're looking for ways to [...]

  Studies show that on average, it takes anywhere from five to seven impressions for a consumer to remember your company in a significant way. This means that consistent branding should be at the top of your priority list. With strong company values and unique branding ideas, you can both build customer relationships and boost your sales. [...]

Are you planning to promote your brand through different means? Advertising is an essential part of your business to grow, as it gives you the chance to establish your brand and expand your reach. Poor advertisement is also one of the reasons why most businesses fail. That's why you need to find an advertising strategy [...]