Did you know that in the last year, about 50% of businesses said that they planned to increase their budget for corporate gifts. The entire industry is worth about $242 billion. 

If you find yourself in the business of corporate gifting, you may be wondering what strategy goes into those gifts. Will those gifts include employee morale? Can they help build relationships with clients? 

This is how gifts can work for your company. 

Welcoming Employees 

The first way that you can use corporate gifts is as a way to welcome new employees to your company. 

This can be especially useful if the employee is going to be working remotely. It is estimated that about 59% of employees that have the option of working from home choose to do so. 

With a dramatic increase in people working from home since the pandemic, there are more employees than ever before working on their own. Sometimes, this can lead to employees feeling isolated or invisible. 

Sending gifts to new employees can send a message that the company appreciates having them on board and help create more of a team environment. 

Holiday Parties 

The next way that a corporate company can use corporate gifts is with a holiday party. This can be especially useful if the company is big on celebrating Christmas. It is generally a holiday that is considered one where gifts are expected, so this can be a great way to encourage team spirit and give a thank you token to employees. 

These types of parties are already good for getting employees to connect outside of a working environment. Adding gifts for them to take home can anchor that memory and make them feel like part of a family. 

Improving Client Relationships 

Corporate gifts do not have to be exclusively for employees. You can also use them to improve your relationship with clients. 

Clients appreciate companies giving them client gifts because it makes them feel like their business is appreciated and they feel valued as a customer. 

You can give them merchandise like a hat or a hoodie to anchor the memory of your company to them. Alternatively, clients really appreciate rewards and vouchers to use towards your business. This is especially the case if they are frequent customers of the company. 

Another way that it can help client relationships is if you use these gifts to correct a mistake. If a client received bad service during their last meeting with your business, you can give a voucher or some other gift as a way of apologizing and correcting the said mistake. 

Start Giving Out Corporate Gifts 

These are just three ways that you can use corporate gifts to benefit your company. Use these as a tool to keep clients and employees on your side and increase morale. 

Do you need ideas for corporate gifts? See our products to use for your next gift today.