Branding your company with custom-labeled bottled water is a memorable and incredibly cost-effective way to get your business’ name out there. Giving out bottles of water with customized labels isn’t a new practice as you’ve probably already received or seen bottles that include information about local and national companies. What you might not have realized is that even if you’re a small business or start-up, you can affordably utilize this marketing technique for your own gain.

How to Design Customized Labels for Bottled Water

The first goal is to determine what you want your bottles of water to say. Will your customized label promote a specific product you’re selling? Or is your label going to be your logo, slogan and a call-to-action? The messaging you choose should be specific.

For an added branding boost, try implementing some kind of trackable aspect of your customized bottled water label. Here are some examples of trackable labels for your branding:

  • Promoting a coupon that consumers have to bring into your retail store to use. Collect the labels/coupons and measure how many are being returned per 100 bottles distributed.
  • Having an online promo code that can be used at your ecommerce site. You will instantly know how often the promo code is being used. You can also tell if those customers are new or returning.
  • Asking people who call how they heard about your company. You might learn that they discovered you because they were given bottles of water with your custom labels.
  • Encouraging consumers to follow you on specific social media sites. If your social media numbers increase substantially after you start giving away your custom-labelled bottles of water, you’ll know that your branding efforts are having a viable impact.

There are other methods to build measurement tracking into your customized label. When you work with a preferred custom bottle water label distributor such as Alexa Springs, we can easily recommend effective ways other organizations have utilized their branding efforts.

Bottled Water Branding Resonates with the Public

The unexpected thoughtfulness of custom labeled water definitely resonates with potential customers. A bottle of water is always useful, and everyone needs to stay hydrated — it’s a fact of life. Providing people with this necessity gives you more opportunity to reach out and build your brand.

If you haven’t tried bottled water for branding purposes, now is the perfect time.