American businesses spend over $20 billion a year on promotion products, which is a jaw-dropping amount. But the fact is, they’re still the most highly viewed form of advertising for consumers, which makes it a worthwhile investment.

But you can’t just hand out any promotional product at your corporate events. If you miss the mark, you won’t make a lasting impression. Or even worse, you might alienate consumers!

Before you buy promo items left, right, and center, there are a few things to consider first. Read on to find out how to choose the best swag for corporate events.

Think About Your Target Demographic

While it’s bad to generalize, it can be helpful when you’re dealing with large numbers of people at corporate events. For example, young influencers will enjoy receiving pop sockets, while older executive types won’t.

Put yourself in the attendees’ shoes and think about what you’d like to receive in a swag bag. When you can show that you know what your target audience wants, they’ll trust your brand more.

Make Their Lives Easier

Consider the corporate event venue when picking out swag. If it’s out in the hot sweltering sun, then providing custom-labeled water bottles is a great idea. Every time the attendees take a refreshing sip of cold water, they’ll be reminded of your brand.

Or maybe you know that many attendees have flown in for your event. Give out travel swag bags filled with toiletry items, luggage tags, sleep masks, and comfy slippers. They’ll definitely appreciate using these items on the way home!

Aim for Convenience

Small items are typically better than larger ones since they’re easier to stuff into bags and carry around. This maximizes the chances of attendees bringing home swag and seeing your company name for years to come.

So while you think bigger is better, think again. Often, going small and compact is ideal, especially if other companies are giving out their own swag too.

Go for Quality

It can be pricey to purchase items in bulk for corporate events. But it’s worth it to spend a little more on quality rather than pinch pennies for subpar products.

Think about it: if a brand gives you an item and it looks cheap and/or breaks apart within minutes, will you have a good impression of them? Probably not.

But if you wow them with something carefully crafted that’s durable, it shows consumers you pay as much attention to your services and products.

Choose Great Promotional Swag for Your Corporate Events

Corporate events are perfect opportunities to raise brand awareness. If done right, you’ll please the attendees and they’ll remember your company’s name when they need your services.

By taking some extra time to think over your swag, you’ll be investing in your company’s future!

If you’re interested in ordering water bottles with custom labels as swag, then request a free quote from us today.