One of the most effective marketing tools available is event marketing. Whether you are planning an in-person or virtual setting, meetings and events are an opportunity for you to promote your brand, tell your story, and connect with potential customers.

Marketing events help you grow your business, but you need event promoting strategies that work to make them successful. This article will highlight some of the ways to make your next brand event a success.

Start With an Event Promoting Plan

Imagine your event is an island. Your event promotion plans everything you need to get people there. Here are some elements to include in your plan:

  • Event Goals and Metrics – know what you want to achieve and how you will measure success.
  • Plan Your Budget – understand your event’s cost and how it fits within your overall marketing expenses.
  • Create the Content – decide if your event will be an educational workshop, a product launch, or something else. Create a schedule to support your goals and to keep people engaged.
  • Identify Promotional Channels – use your website, social media, email blasts, and other communication mediums to invite attendees.

Brand Everything

 

Successful brand promotion is all about the details. If you’re hosting an in-person marketing event, add your brand to table centerpieces, directional signs, and notepads. Look for every opportunity to showcase your logo.

One thing event attendees appreciate is complimentary bottles of water. Make every bottle an opportunity to promote your brand with custom labeled water bottles.

 

Partners and Sponsors

Events can be an expensive form of marketing. You can minimize some of the expenses by working with partners and sponsors.

Look for complementary companies who are willing to share the cost of hosting an event. If your products or services work with one another, this can be a highly effective way of cross-selling and creating a referral network. If you don’t want to share the spotlight at your event, you can always seek sponsors who can provide marketing or financial support.

Plan for After the Event

Promoting and hosting your event are just the first two steps at making sure its a success. The followup with your attendees is equally important.

Connect with attendees via email and social media to thank them for attending. Let them know about future events, as well. Send out surveys to find out what went well and what you can improve.

Promote Your Brand and Grow Your Business

Event marketing is one of the best ways to create a memorable brand experience. Events engage your customers and increase demand for your products or services. With the right event promoting plan, they can help you expand into new markets and validate relationships with existing clients.

Providing branded merchandise like custom water bottles can enhance the event experience for your attendees. Contact us today and learn how custom water bottles can be part of our brand promotion at a meeting or corporate event.