Are you struggling to build brand awareness? If you don’t want to be part of the 20% of small businesses that fail within their first year, it’s time to make a few changes. How are you going to get potential customers to notice you?  

Sure, you’ve done all of the digital marketing that you can, you’ve tried to spread the word via word-of-mouth, and you even invested in some sleek new business cards. Now what?

Have you considered using custom promo items for your branding campaign? If not, what’s stopping you? 

We’re here to talk about using customizable promo items to help you build your brand. Read on to learn more. 

Find the Right Suppliers

If you want the highest quality promotional items, you need to make sure that you’re choosing the right suppliers. There are plenty of companies out there who will advertise branding services, but they’re not all alike.

Many suppliers choose to specialize so that they can focus on delivering the highest-quality results to their clients. This means that a one-size-fits-all company may not be your best bet.

For example, choosing Alexa Springs for your custom water labeling needs is a great idea because we focus all of our time and energy on high-quality water bottles and labels. 

Choose the Right Promotional Items

What promo items are right for your business?

Many businesses stick with the same few items, like pens, notepads, other office supplies, and potentially t-shirts. While there’s nothing wrong with starting with these common items, it might be time to expand if you’re not getting results.

Choose items that are relevant to your brand and service. You can customize almost anything in 2022, so get creative.

Gyms and golf courses might prioritize our water bottles. A beach stand may want small custom inflatable beach balls with their branding. Your options are limitless. 

Where to Distribute 

When it comes to distributing your customized promotional products, you need to be strategic. 

You can, of course, keep them at your place of business for your customers to grab and take with them as they please. You should always have at least a small supply of products on hand.

If you focus on local customers, it’s a good idea to visit local festivals and community gatherings and set up a booth. You can keep free promotional items at the booth and pass them out to anyone who has an interest in your business.

These items may attract more potential customers and they function as business cards. The potential customer will be more likely to look up your business when they see the promotional item after they return home. 

You Should Be Using Custom Promo Items

Using custom promo items to build brand awareness is a great way to improve your marketing strategy. You’ll be shocked at how big of a difference that promotional items, like water bottles and beyond, can make. 

Are you interested in custom promotional water bottles for your business? At Alexa Springs, we pride ourselves on the quality of our products. Place your first order today.