Did you know that brands that don’t have strong branding end up paying their customers a salary that is 10% higher than brands that do have strong branding strategies? If you want to make the most of your business branding strategy, there are ways to promote your business the right way.

Below we’re going to provide you with some tips that will be beneficial when it comes to spreading your brand and getting it in front of your competitors and consumers. Read on now and take your brand marketing to the next level.

Partner With Social Media Influencers

There are upwards of 37.8 million influencers currently occupying various niches across the digital sector. If you’re looking to promote your corporate brand, one of the best ways to do that is by increasing your digital footprint and partnering with a social media influencer.

When you do this, you gain instant access to a larger audience that has a use for your business’s products. Ensure that if you plan to go the influencer route, you choose someone that would use your products because if not their endorsement won’t seem genuine.

Consider partnering with several influencers. For example, Purely White Deluxe partners with several influencers, and because of this, their company branding has become noticeable and popular amongst several consumer bases.

Ramp Up Your PR Presence

Public relations is another strong tool you can use when it comes to corporate branding. There are several ways to utilize PR to help achieve your branding goals and reap long-term benefits.

Several forms of media fall under public relations, including:

  • Earned media 
  • Paid media 
  • Owned media

Paid media would be any form of advertising across the digital sector. Meaning the ad campaigns, you create and launch via platforms like Instagram and Twitter. 

Other forms of media would be earned media, which can be challenging to acquire because you rely on consumers and search engines to help promote your business. For example, a consumer testimonial is an indication of earned media.

Remember to promote your brand as much as possible when you’re at these PR events. This means providing branded pens and water bottles for event goers to handle throughout the event.

Go the Direct Mail Route

Direct mail is a great asset for business brands, given that it’s done correctly. Direct mail is one of the best ways to add a personalized touch to the information you send to consumers throughout the year.

The first step in sending direct mail to your consumers is to have a strong list to go off of initially. This list could be an email list you acquire online or a subscriber list you’ve built throughout your time in business.

Ensure the contact information you’ve been given is accurate, reducing the chances of your brand wasting funds by sending items to a place that doesn’t want them. Another factor to remember when it comes to direct mail is to keep things fresh and engaging.

The last thing you want to do is send out mailers that don’t help your business stand out from your competitors.

Business Branding Tips 101

We’ve provided a few business branding tips above to help you promote your brand. An increase in brand awareness will benefit your company in several ways. 

Whether partnering with an influencer or hosting an event, there are several chances to promote your brand. Need help with brand promotion by branding items like water bottles with your logo?

Contact Alexa Springs for help today.

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