Did you know that one in five people trash an unwanted promotional product? If you want to prevent your promotional items from landing in the trash, you need to know how to choose the best options for your business. Because there are so many products out there, it’s important to figure out what your audience wants. You’ll also need to consider what you are trying to do with this promotion. Keep reading to learn more about choosing promotional products.

Quality Is Important

If your business uses cheap promotional products, customers are going to assume less of your brand. When you distribute custom merchandise, the quality of the items reflects your brand.

If any goods, whether they are freebies or not, are poorly made, your fans and customers will start to wonder if your other products are shoddily made.

Anything bearing your company’s logo should be made of quality if you want customers to buy from your business.

Know Your Audience

When choosing promotional products, find something that your audience will appreciate.

Think of things your audience will want and actually use. There’s nothing more annoying than gathering junk from different companies, even if it’s for free.

Consider Usability

We touched on it above, but opting for unique branded merch is a risky strategy. Your items may be too unusual and lead to little use. These items are often thrown away or end up collecting dust.

Everyone uses pens, notepads, mugs, etc. Branded water bottles are a smart option because everyone drinks water!

These items will be handier than novelty items without functional use.

Order the Correct Amount

If you are organizing an event where you need promotional product options, make sure you order enough goods.

If you put logos on products and run out of those branded goods, people aren’t going to be happy, especially if you promised freebies on the invite.

Ask yourself key questions when planning an event:

  • How many people have you invited?
  • Can guests attend without an RSVP?
  • Are there health and safety concerns?

The final question is important to consider if your audience is vulnerable. You’ll need to choose promotional products that work for these groups as well.

Make It Eco-Friendly

These days, eco-friendly products are all the rage. Businesses and their customers are being mindful of the environment and their carbon footprint.

If you are running a social media marketing campaign using promotional products, emphasize how you are focusing on sustainability. Keep your logo consistent across campaigns like this.

Boosting eco-friendly products will allow your business to join the fight against climate change. In return, you’ll generate brand loyalty!

Choosing Promotional Products: Explained

Choosing promotional products isn’t as simple as it once was. Customers are expecting a unique take on products, but not unique enough to jeopardize functionality.

Promoting your logo and brand on water bottles fits all the key factors we’ve mentioned in this guide.

Alexa Springs guarantees the highest quality of natural spring bottled water with a reduced plastic content. We are the simplest way to promote your business for any event!

Contact us today to receive a freight quote.