According to Colorlib, almost 60% of businesses rely on digital marketing to boost their brands. Businesses like hotels use digital services to reach a larger target audience and enhance their competitiveness.

This contributes to increased hotel bookings and better customer engagement. The excellence of digital marketing for hotels depends on the strategies the owners adopt. Analyzing your hotel location, type, and competitors allows you to determine the right hotel branding strategies.

Are you a hotelier and want to know how to create luxury hotel branding? Learn the top five hotel marketing strategies to give your business a unique brand experience.

1. Hiring SEO Services

SEO services will promote the brand of your hotel by increasing its ranking on Google. A hotel ranked high on this search engine is more visible to online visitors. Utilize local SEO by encouraging customer reviews and including your hotel in Google My Business.

SEO for hotels must have all the elements for it to be successful. Linking your hotel to the sites of other reputable hospitality businesses can display your brand positively. This will build your hotel’s credibility, resulting in loyal customers.

2. Creating a Loyalty Program

A loyalty program aims to reward loyal customers and encourage them to return. If you’re a new hotel owner, take time to learn about various loyalty programs that promote unique hotel experiences. The programs can give new customers lasting memories of your hotel.

They also enhance hotel branding by differentiating you from other local competitors. Personalize your hotel’s reward programs by including your guests’ information in them. By this, you make them feel appreciated and valued by your hotel, making your brand more positive.

3. Partnering With Local Businesses

When you partner with other local businesses, you allow for positive recommendations and referrals to your hotel. Referrals boost your local brand awareness and visibility.

Collaborating with other local businesses shows that you support your local economy. By this, guests view your hotel as an authentic local ambassador with local expertise. You also attract new customer segments who contribute to enhancing your brand.

4. Delivering Service Excellence

Hotels can give sustainable gifts to loyal customers as a way of delivering excellent services. Gifts will strengthen your relationship with customers, promoting your hotel’s brand loyalty.

Gifts will also boost your hotel’s brand awareness by reinforcing its values. For example, exclusive, high-end gifts reflect luxury hotel branding. Some sustainable gifts to strengthen your hotel’s brand include:

  • Reusable water bottles
  • Bamboo toothbrushes
  • Organic toiletries

5. Create a Unique Brand Identity

Brand identity for hotels includes visual elements, such as:

  • Logos
  • Color palettes
  • Brand names
  • Typography

Including your hotel’s logo in customized water bottles and other items enhances your brand recognition. The logo needs to be appealing, unique, and versatile to create memorable experiences.

Boost Your Hotel Branding Today

Enhancing your hotel branding can help boost your online visibility and competitiveness. A hotel with a good image or brand name is perceived as credible, making it attract loyal customers.

Want to increase your hotel’s brand awareness? Alexa Springs will create distinctive and appealing logos to customize your hotel’s water bottles. Contact us today for quality customized water bottle labels.