The drive to advertise effectively has motivated many businesses to invest in custom labeled bottled water through companies like Alexa Springs. We create specialized bottled water labels that can improve branding, build reputation, support nonprofits and much more.

With all of the marketing opportunities custom labeled bottled water provides, let’s take a look at the top 10 ways businesses incorporate it into their advertising:

  1. Use in race day giveaways. Many not-for-profits have race- and/or walk-related fundraisers which are the perfect venue for custom bottled water giveaways. At each mile marker, or at the end of the racecourse, participants are given a free bottled water, courtesy of a business.
  2. Keep on hand for clients. Most companies entertaining clients and vendors like to offer drinks during meetings. A customized bottle of water makes a terrific first impression.
  3. Sell for profit. Will people pay for custom-labeled bottled water? Absolutely. You may find that your favorite health club or golf course has customized bottled water on hand for this purpose.
  4. Introduce a new brand. Businesses have to compete all the time, and new organizations rely on creative methods to spread the word. A custom-labeled bottle of water can be a unique method of introducing a new brand or even re-introducing a changed brand.
  5. Support a cause. Many companies have specific causes they support, such as breast cancer awareness or safe-haven animal sanctuaries. Bottled water covered with action-related statements can spur donations and build understanding about a particular cause which is an inexpensive way to advertise.
  6. Educate the public. Kids need drinking water, and they don’t always get enough. Some businesses that support and promote a healthier lifestyle actively distribute bottles of water with customized labels to children at schools or after-school clubs. Businesses put their names on the bottles with a message relaying how important it is to incorporate water into your daily diet.
  7. Give to employees. Employees become thirsty throughout the day. Businesses that regularly have bottles of water on hand for their employees sometimes choose to offer customized bottles as a reminder that the company cares about the well-being of its personnel.
  8. Encourage recycling. Everyone knows that recycling is essential, and custom water bottles are a great way to remind consumers of their responsibilities to recycle when possible.
  9. Celebrate holidays. Major holidays are a perfect time for bottled water customized with a business’ celebratory message which can be distributed any way the company sees fit.
  10. Promote contests. If you’re having a contest, a water bottle is a fun way to motivate participants. At the same time, the label can include other incentives, such as coupons for the business or special rewards available only online.

Design your own custom label today and contact us for more information!