Think about that favorite coffee cup, those pens on the kitchen counter, and a handy magnet on the fridge. There’s a good chance these helpful products are actually unique promotional items from a company or brand. You may have received these items through personalized giveaways, direct mail marketing campaigns, trade shows, or from friends or family members.

According to research, a whopping 85% of consumers remember the name of the business that gifted them a promotional item. Another 87% of survey participants keep these items for more than a year. This data reveals that one of the oldest marketing tactics is still going strong.

Like the items mentioned above, branded water bottles are beneficial items. They keep people hydrated on hot days, promote more water intake, and may be reused. Learn more about leveraging water bottles as marketing items in your brand strategy.

Show Your Customers and Employees That You Care

Wellness is a matter of mental and physical health. More companies are investing resources into employee and customer wellness. For example, a wellness-focused employer marketing campaign may include stocking break rooms and offices with branded water bottles.

Managers can provide employees free custom water bottles for company picnic days, retreats, and volunteering opportunities. Alexa Springs water bottles come in three different sizes and fit perfectly into tote bags, baskets, boxes, and other wellness-themed corporate gifts.

Apply the above strategy to your customers too! For example, if you’re a small business owner, you could set up a table in-store and arrange it with custom-branded merchandise and water bottles. This is a great idea for hot summers, health awareness, and flu shot season.

Do you hold pop-up shops at malls, trade shows, or farmer’s markets? Have plenty of custom water bottles on hand to give away. Include them in swag bags with product samples, branded t-shirts, and more promotional products.

Incorporate the above ideas into direct mail campaigns. Small 12 OZ water bottles are small enough for door-to-door freebies.

Brand Unique Promotional Items for Seasonal Campaigns

You don’t have to keep the same branded labeling, either. Water bottle labels may be customized for different seasons, limited-time-only events, and specific product lines.

Does your business sponsor a local team, charity, or another important cause? Produce a line of custom labeling that shows your support for the community. These labels may include information on how to donate to your chosen team or charity.

Branded water bottles are great for partnership campaigns. Partnerships bring businesses together in the community, especially those with customer overlap. For example, if you operate a sports apparel business, you could create custom water bottles to promote at a gym, increasing sales for both companies.

Discover the Marketing Power of Water Bottles

Take note of these ideas for your next marketing campaign. Combine both traditional and digital strategies and optimize them with unique promotional items like water bottles. This is a great time to consider a rebrand or logo upgrade, as well.

Alexa Springs wants to be your partner in promotional item marketing. We serve several industries, including financial sectors, amusement parks, car dealerships, hotels, spas, and wellness sectors. Our spring water is rigorously tested for safety and quality, resulting in a natural and refreshing taste.

Contact us to talk to a representative or discuss your marketing goals.