Studies show that on average, it takes anywhere from five to seven impressions for a consumer to remember your company in a significant way. This means that consistent branding should be at the top of your priority list. With strong company values and unique branding ideas, you can both build customer relationships and boost your sales.

Have you ever seen a company giving away promotional items and merchandise? This is one way to market your brand in a memorable way. Some of the top promotional items today are branded custom water bottles.

For more on why these make for great marketing materials, read on for our basic guide. 

1. Custom Water Bottles Are Useful

When deciding on branded promotional items for your company, focus on what your audience will actually use. Rather than selling these items, you’ll be gifting them to potential and existing customers. Custom water bottle products are both beneficial for your brand and useful for your customers. 

For brands like Home Depot, Mayo Clinic, Ford, and more, these custom freebies have proven successful. That’s because their audience benefits from them, helping the brand to stand out in their mind. 

2. Act As Budget-Friendly Business Cards

If you’re a brand owner, you know how expensive it is to design, print, and distribute business cards. These items will cost you a pretty penny time and time again as supplies run out. Custom water bottles with your brand logo and tagline act as a more budget-friendly approach to the traditional business card.

With a well-designed promotional item, you’ll increase brand visibility with your target audience. When gifting a custom water bottle to someone, they’ll want to know more about what they’re supporting. While business cards can often get lost, water bottles are here to stay. 

3. Support Better Health and Hydration

As a brand, you should always work to show your customers that you care about them and not just their purchase. By giving away branded water bottles, you can help support better health and hydration. 

There is a wide variety of health benefits and reasons to drink more water. No matter what industry you’re in, providing a simple bottle of water to your customers will be appreciated by many. These are also top items when having events, as they can keep your customers energized. 

4. Allow for Unique Design

With so much competition, having unique design and branding will set your company apart from the masses. Custom water bottles allow you the creative freedom to do more with your design. 

While traditional print ads and social media posts can work, hand-held promotional items will stick out in your target’s memory. These label templates can provide you with inspiration and ideas for a well-designed bottle. Whether your bottle is 12 ounces or 20 ounces, you have ample room to make an impression that lasts. 

Elevate Your Branding Today

Now that you know some of the top reasons for using custom water bottles as your marketing materials, what are you waiting for? Elevate your branding and order your customized water bottles today.