People don’t need long to decide what sort of company they’re dealing with. In fact, science tells us how long it takes someone to make a first impression: seven seconds.

Seven seconds is all I have to prove to customers that I’m worth spending money on. If their first encounter with me isn’t positive, they have no incentive to give me a second chance. 

Often, a person’s first interaction with my brand is something simple, like product labeling. One small label may be the gateway that eventually leads that person to purchase from me over someone else.

Of course, there’s more to it than that. Keep reading for why product labeling is so crucial for your brand.

Product Labeling Creates Brand Awareness

Brand awareness is a pretty self-explanatory word. It imprints a brand’s existence into the mind of the public. Successful brand awareness is when people immediately recognize who or what a brand is and what services it provides based on the company logo.

Package labeling is one of the cheapest and easiest ways to create strong brand awareness. Putting a product label on bottled water means a person has my brand in mind everywhere they carry it. A product label, unlike a billboard or PPC ad, is ever-present.

When the time comes that they need that product, they’ll remember that company.

It Grabs a Potential Customer’s Attention

Humans are distractable creatures. All it takes is a flash of color or a particular design to draw us in. Product labeling can and should fulfill this role.

Good design is an essential component of branding. It makes a brand stand out from all the rest. And when everyone has similar packaging, this is a real opportunity for that brand to shine.

Further, a customer may use what they see for product comparison. For example, they may have two options in front of them that are the same in content. The one they choose will be that which looks best.

It Builds Brand Image

Think of a famous logo, like Apple. Next, consider what comes to mind when you see the iconic Apple logo. I immediately picture premium devices with a stylish aesthetic.

Apple has done all of this in my mind without saying a single word, all thanks to consistent brand imagery. Package labeling is a great place to do the same. It’s a vital component of branding that builds my brand name and image wherever customers find it.

Make Custom Water Bottles With Alexa Springs

Product labeling is far more valuable to promote a company logo than one might think.

Stamping my water bottles with my organization’s livery creates strong brand awareness wherever those bottles go. It grabs the attention of anyone who glances its way, strengthening my existing brand image.

Alexa Springs recognizes how influential a mere water bottle product label can be. Visit the website today and place an order for branded water bottles.