Whether your business is small in size or budget, expensive marketing campaigns can hurt you more than they help you.

However, there are plenty of affordable and effective ways to market your business. Some have been around far longer than the Internet has!

One of these methods is using marketing swag, which is potently effective while being an affordable marketing option.

And if you’re not convinced yet, then you just haven’t learned about the reliable advantages of hanging out swag.

So keep reading for three great marketing benefits of swag. Afterward, you’ll understand exactly why custom-designed swag is a great business move.

1. Brand Recognition

Well-designed marketing swag will get more people interested in your business. Even if they don’t know much about your business from seeing its logo on a T-shirt, they’ll remember the name.

If you’re a carpet-cleaner business, people will remember you next time they need their carpet cleaned. Piano-tuners might remind an onlooker that they need to get their pianos looked at – and are more likely to give you a call.

2. Welcoming New Employees

The results are in: workplace morale plays a huge part in business success. Although you should foster a great workplace with more than just free swag, it’s a great way to help them feel at home.

That’s because even a simple T-shirt can bind employees together as a team. Even if it’s not part of the workplace’s dress code, it’s a tangible reminder of their place in the group.

Eventually, some employees will move onto other opportunities. But even after parting with great spirits, their business swag will remind them of their valuable experiences at your company.

3. Low-Cost Marketing

While massive social media marketing campaigns are great for attracting interest, they’re also very expensive. They’re very effective but not viable for businesses without large marketing budgets.

However, swag branding offers great visibility without costing too much. Social media marketing can cost thousands of dollars, while a few dozen sweatshirts might only cost a fraction of the price.

From mugs to bracelets to phone cases, this marketing strategy is also a lot more permanent. After a social media marketing campaign, the ads will be replaced by new ones. But clothing and utensils last a lot longer, which means that your message will too.

But even if your swag is disposable, there’s more chance that your audience will internalize the message a lot better. After all, if they find a reason to use it, they’ll be constantly reminded of your brand’s visibility until they finish it up.

Let Business Swag Boost Your Business!

When it comes to marketing, there’s a lot of numbers you need to crunch. But whether you’re low on resources or SEO knowledge, there are old-school swag marketing tips to get your business ahead of the game.

If you’re interested in letting swag move your business forward, then contact us today at Alexa Springs! We offer custom-labelled water bottles that will welcome customers into your store with sleek packaging. Alexa Springs has created custom-labelled water bottles for giant brands, but we also love working with small businesses too.