When it comes to drinks campaigns, there are a few different ways brands can go. Some prefer to go the healthy, holistic route. Others choose to promote their drink’s ability to keep you alert, focused, and power through your day. Regardless of what route a brand chooses to go, it’s possible to create a memorable, branded drink. Here are 5 thirst-quenching examples of drink branding.

Fiji Water

Fiji water has branded itself as an exotic, unique bottled water, tapped from the Fiji Islands of Oceania. They bill themselves as artisanal water, something worth paying more for. They even call it “Earth’s Finest Water.”

Their branding extends even further to their sponsorships. They sponsor major events such as fashion shows, and even had a major viral campaign at the Golden Globes.

Evian

From the Fiji Islands, we travel to France, home of mineral water brand Evian. When it comes to branding water, Evian has also gone the luxury route, with an emphasis on health.

They incorporate both their history and the source of their water in their logo, which shows the French Alps. They also like to highlight that the source of Evian water was supposedly discovered by Marquis de Lessert, a French nobleman, who became so fond of the water that he began selling it to the locals.

Red Bull

Since its inception, the energy drink Red Bull has long been a sponsor of extreme events and sports. They’ve sponsored Formula One teams, football clubs, and even created their own record label.

Their slogan, “Red Bull gives you wings” is often used in their animated commercials, and implies that with a Red Bull you can do pretty much anything and soar. They aren’t necessarily claiming the natural, feel-good, health benefits that other drinks are.

In fact, too much caffeine can impact your hydration. Despite any potential health concerns, Red Bull’s drink branding has enabled them to become one of the most popular and recognizable energy drinks in the world.

bubly

bubly is PepsiCo’s zero-calorie, unsweetened sparkling water. Each can is designed with bright colors to indicate its ‘bubly’ flavor (i.e. limebubly, raspberrybubly, peachbubly, etc.).

The drink packaging further indicates a lighthearted, playful tone, with each can’s tab having a friendly greeting engraved on it.

Dos Equis

Most beers brand themselves as drinks for parties, cookouts, sporting events-a way of having fun socially, a way of bonding over drinks.

But not Dos Equis. They branded their beer by featuring it alongside actor Jonathan Goldsmith (and later Augustin Legrand), who played “The Most Interesting Man in the World.” The character was a teller of tall tales and legends, with the commercials often claiming outrageous and humorous stories.

Furthermore, the character mentioned that he didn’t always drink beer, but when he did (yes, you guessed it), he drank Dos Equis. If Dos Equis was good enough for the most interesting man in the world, surely it would be good enough for your average consumer.

Drink Branding for Your Brand

Our water is sourced from natural springs in the middle of Arkansas’ Ouachita National Forest.

Our custom water is a great way to advertise your brand in an unintrusive way. With our custom drink branding, you can give your target audience something that everyone needs, with your logo on it. Contact us today for a quote or for any other questions you may have.