When purchasing promotional products for your business, there are several factors to consider. When using marketing strategies, you cannot just put your logos on products without analyzing the products themselves. You have to target an audience.

Who is your audience and what is something that the audience will find useful?

This is just the tip of the iceberg. Correct promotion product strategy is everything. Give them something they will use and they will bring the sales to you! Here are some key factors to consider when deciding on promotional products.

Who Is Your Audience?

Not knowing your audience is an automatic kiss of death in the marketing world. You must know and understand your potential clients to the best of your ability. Properly vetted marketing materials require market research.

Determining your clients isn’t always a difficult task.  Sometimes it depends on your location — corporate event, car dealership, at your office? If you know your community and you will be promoting at events, this will give you an answer, too.

If your business is established, it is likely you already know who your customers are.

What Are Items Your Audience Will Find Useful?

In the case of marketing and advertising, you don’t tell the people what they want. You are not selling them something, you’re gifting them something that will keep your business in their mind, in turn bringing you more business.

That is exactly how marketing works.

It’s common sense that if your marketing products are something not useful for your target audience, they will not use it. When they aren’t using the product, they aren’t reminded of your business and the marketing has failed.

Final Decision: How to Choose Your Promotional Products

Let’s say you are in the ideal situation and your audience is all age ranges and genders. This is an ideal situation, but many times it will be the case. Start by thinking about your daily life, what you use, and what your needs are.

Your customers are most likely similar to you in the sense of basic needs. Perhaps there is a problem that needs solving? Thinking critically about life in general is a great way to think of successful marketing tools.

A great example of a successful marketing tool is customized bottled water. Think about it. It’s something consumers need, they can use it, and your logo will be front and center.

Customers will remember your name. You put in the effort to care about their needs instead of giving them something they don’t want. When you care about them, they feel heard and will care about you. That is the sign of a successful marketing strategy.

Water: A Means For Survival and a Great Marketing Tool

If you like what you’ve heard and think bottled water is the bee’s knees of promotional products like we do, contact us today to talk options and get your free quote!

Not quite sold? No problem! If you have questions, we have answers. Check out all the details of our products, from our quality to your options and who has had success. Learn more about us and when you’re ready to get the ball rolling, give us a call!