I spent ages planning my conference. A lot of my planning time was spent in meetings making sure that our swag merchandise was beautifully designed.  But, on conference day...my greatest fear came true.  All the conferencing details flew out the window when I saw full bags left at chairs, littering the office park, and filling [...]

It takes years to build a brand reputation that you're proud of and only seconds to destroy it. After all the hard work you've put into your brand, the last thing you want to happen is for it all to come crumbling down. If you're reading this, we'll assume that you're looking for ways to [...]

  Studies show that on average, it takes anywhere from five to seven impressions for a consumer to remember your company in a significant way. This means that consistent branding should be at the top of your priority list. With strong company values and unique branding ideas, you can both build customer relationships and boost your sales. [...]

Are you planning to promote your brand through different means? Advertising is an essential part of your business to grow, as it gives you the chance to establish your brand and expand your reach. Poor advertisement is also one of the reasons why most businesses fail. That's why you need to find an advertising strategy [...]

Did you know that human beings are mostly made of water? We are about 50 to 70 percent water, so it should come as no surprise that water is essential for survival. If you live a busy life, you may find it hard to drink enough water to remain healthy. Are you wondering how you [...]

Do you have an upcoming event? Are you trying to reduce your company's carbon footprint and make an overall positive impact on the planet? If so, you should know these two things aren't mutually exclusive. It is possible for you to host an event that is both effective and green. But how do you hold [...]

Do you know all of the reasons why drinking water is important? Our bodies are made up of 70% of water, so we need to stay hydrated and replenish what we lose throughout the day. Drinking water also helps with your blood pressure, lubricating your joints for easier movement, helping with your body temperature, and [...]

We all have our favorite list of beverages. But for most of us, water doesn't top that list. In fact, it may not make it on the list at all. That's too bad because water is crucial for optimal health. Even if you do drink water regularly, do you know that your daily water intake is sufficient to [...]

Over 70% of the worldwide population uses a safe drinking water service. There's no doubt that drinking water is a necessity of life, especially clean water. But what are the benefits of drinking water? Here's a guide to the top 5 benefits of drinking water. You'll discover what happens to your body when you drink [...]

If you are like me, you don't have care much for intrusive branding by businesses. It always feels like they are constantly nagging me with new, annoying advertisements, especially on the internet. Businesses thrive on promotion: businesses that have internet sales allocate about 13 percent of their budget to marketing, and those who do not allocate [...]