The U.S. has more banks than anywhere on Earth (NPR)! So it's clear as day that effective marketing is crucial to stand out. Banks face a significant challenge in today's digital age: many consumers are willing to switch their banks for better service. Competing for customer loyalty demands savvy bank marketing strategies. Effective marketing can elevate your [...]

Have you heard that 90% of consumers think that brand loyalty is important for purchases? Companies can't afford to ignore their brand's image and customers' responses. Without an emotional connection, your company could sink. What can you do to spice up your branding techniques? Read on for our top brand experience design secrets. Develop a Strong [...]

Have you ever wondered why some brands become household names while others fade into obscurity? The secret lies in effectively gauging and enhancing their visibility using brand awareness KPIs. These metrics are not just numbers; they're the pulse of a brand's connection to its consumers. In today's competitive market, understanding which KPIs to monitor and [...]

When it comes to drinks campaigns, there are a few different ways brands can go. Some prefer to go the healthy, holistic route. Others choose to promote their drink’s ability to keep you alert, focused, and power through your day. Regardless of what route a brand chooses to go, it’s possible to create a memorable, [...]

According to recent studies, consumers base up to 90% of their instant opinion of a brand on colors alone. With this in mind, the colors you choose to include in your logos and branding could make or break the success of your business. Fortunately choosing your colors doesn't have to be a stab in the dark. By [...]

Think for a moment about the last time you were at a corporate event or retreat. How many free promotional items did you take? How many did you actually want? Most people simply do not care about promotional items, and may only take them to be courtesy. At corporate events and conferences, there is simply [...]

When purchasing promotional products for your business, there are several factors to consider. When using marketing strategies, you cannot just put your logos on products without analyzing the products themselves. You have to target an audience. Who is your audience and what is something that the audience will find useful? This is just the tip of [...]

Imagine that you have spent the past few months creating and organizing an event. Now, you're almost ready to host it, but not so fast. You need to know some of the biggest event marketing mistakes. Here we share some of the biggest event marketing mistakes you should avoid. 1. Ignoring Your Customers Needs The [...]

One of the most effective marketing tools available is event marketing. Whether you are planning an in-person or virtual setting, meetings and events are an opportunity for you to promote your brand, tell your story, and connect with potential customers. Marketing events help you grow your business, but you need event promoting strategies that work to make [...]