Coca-Cola spends $4 billion on branding and advertising every year. That not only explains their level of customer acquisition but also why their brand impression and communication excellence are unmatched.

However, as a small business, that budget is only a dream. But great brand awareness doesn’t have to be.

Pairing water bottle designs with your logo can boost your branding efforts. Bottle branding is an affordable and simple way for small businesses to increase their brand recognition.

In this article, you will find three tips you can use when labeling water bottles for enhanced branding.

Tips for Water Bottle Designs 

When you think of water bottle designs, chances are, your mind drifted to elaborate designs often engraved on the bottles you see in your local gym.

As exceptional as those bottles are, they are not practical for every small business. Sometimes, you need to stretch every dollar. Knowing how to create promotional gifts for your company starts with a few factors:

Promotional Purpose

Before you start working on promotional custom water bottles, you need to first answer the “why” of your promotional gifts.

For what and where will you use the bottles? And most importantly, how will you get the water bottles before your audience?

Knowing how custom water bottles fit into your branding strategy will help you decide the best places to distribute them and the events to target.

For example, if your audience is athletes, the prime brand awareness opportunity is at marathons or other sporting events. If the administrators allow it, you can set up a stand where you hand out your custom water bottles. This way, you continue to serve your audience while boosting marketing efforts.

This idea can also work at expos or other local events.

Water Bottle Sizes

The second factor we advise our clients to consider when working with water bottle branding is the bottle size. 

The size of the water bottles you pick will affect the position of your logo, the sizes of the water bottle labels, and the type of design you employ. A small bottle may limit the amount of information a business can display.

At Alexa Springs, we have four major bottle sizes clients can choose from. Our first offering is a small 12oz water bottle. The sizes actually climb up to a liter depending on your needs. 

If you choose between our 12oz bottles to 16.9oz bottles, then we will maximize space by placing the logo horizontally around the bottle. But bigger bottles allow for better creativity. We can opt for a vertical design on these bottles. 

Maximize Label Space

The third thing to remember when working with custom-labeled water bottles is label space. This space, when used right can turn into your own miniature billboard. 

On water bottle labels, you can include business contact details, your slogan, and of course the logo. Depending on the event and chosen theme, you can also customize the label according to the event colors. 

Pro tip: if you choose to follow the event theme route, ensure the theme doesn’t clash with your business colors. 

Partnering With Alexa Springs

As far as water bottle designs go, Alexa Springs is your print and packaging partner. We can guarantee you two things: experience and natural spring water. The Alexa Springs team not only understands the importance of branding for small businesses but also the value of putting your name on a quality product.

Contact us to see how we can help you with brand recognition through water label design.Â