On average, 4.4 million new businesses are started in the US every year.

With so many brands being created, it can be difficult to make yours stand out. If you can develop your brand recognition, it will give you an edge against the competition.

So what is brand recognition, and how can it help your business? Keep reading to find out.

What Is Brand Recognition?

Brand recognition relates to how easily consumers find it to identify your brand based on various factors. One of the most common examples of how this works is with logos – most people will see a logo for a company like Apple, Microsoft, or Pepsi and immediately know which company it belongs to.

People often confuse this with brand identity, but there is a difference. Brand identity is a collection of brand elements that collectively make up a brand image.

Why Does It Matter?

Gaining better brand recognition helps build brand equity and brand awareness. This means more people will know about your company and what you do. When more people know about your brand, it will help you increase sales.

When your company becomes more recognizable, it can also help increase customer loyalty and customer retention. It’s far more expensive to gain new customers than to retain old ones, so this will lead to higher profits.

Better brand recognition can also provide a range of other benefits, such as:

  • Staying ahead of competitors
  • Attracting better talent
  • Improving company values
  • Gaining credibility
  • Providing consistency

There’s a reason that the most recognizable brands in the world are also the most successful. It helps with various other aspects of your business, so you should always work to improve it.

How to Improve Your Brand Recognition

Building brand recognition takes time. You should build a plan of how you will do it for your company making use of all the elements you can.

Have a Cohesive Brand Identity

All branding should go well together. This means using the same fonts, colors, etc., in everything. Consistency will help people associate those elements with your brand.

A recognizable logo is key. Once you have yours, you should use it in all the material that your business produces.

Share Your Brand Story

Giving a personal story about where your brand came from will help people connect with it. This will lead to better relationships, and consumers will remember more about your brand.

Grow Your Online Presence

You should use a website as well as social media platforms to market your brand. Consider what platforms your audience uses the most and incorporate them into your branding strategy.

Make Your Business Stand Out

Depending on what your business does, you might be up against a lot of competition. You don’t want to blend into the background, so if you can make your business stand out, it will make it far more recognizable.

Your Brand Recognition

There’s a lot you can do to improve your brand recognition. If your business is new and you want to get started off right, you should establish your branding and make sure everything you do matches it.

At Alexa Springs, we specialize in water bottles with custom logos. If you’ve settled on a logo, we can produce bottles and send them out from 1 of our 7 shipping centers across the US. Take a look at our pricing page to see what options we have available.