While it’s easier than ever for small businesses to market themselves, there’s a bigger challenge that we’ve got to discuss.

The challenge is branding-or the art of making your brand recognizable to the public. You can recognize brands ranging from Starbucks to Apple because you see their logo everywhere.

Even for small businesses, you need to consider branding as an integral part of your marketing strategy. One strategy you probably haven’t thought about is making custom plastic water bottles.

Here’s why they help promote your brand:

Target Specific Audiences

As an entrepreneur, you must understand who your target market is. With personalized water bottles, you can reach a specific audience.

For example, let’s say you are trying to reach finance professionals. You’ll want to use simpler fonts and neutral colors such as white, black, and gray.

If you want to reach a younger demographic, such as children, you want to use lighter colors, and you can play around with different fonts.

You can grow your customer base with something as simple as custom water bottles.

Business to Business

Personalized water bottles aren’t just for promoting your company to customers. It’s also a great way to establish relationships with other companies.

You can build your brand by gifting these water bottles to your clients. For example, let’s say you run a cleaning company and you need to promote your services.

You can gift water bottles to offices, hotels, shops, etc. This will help them remember your brand in the long run. It might lead to them hiring your company’s services for their businesses.

More Reasons

Now, let’s look at a few more reasons why you should consider personalized water bottles for your business.

The first reason is that it’ll help you stand out from your competitors. Put yourself in the shoes of a client or customer.

Let’s presume Company A gives you a business card. Then, Company B gives you a custom water bottle.

You’re not going to lose the water bottle. You’ll also feel that Company B is a lot more serious about its marketing. Without a doubt, Company B will win your business over Company A.

Water bottles are also functional gifts. Many brands might give out custom phone cases. If, however, you buy a new phone, the phone case may no longer be helpful. Once a pen runs out of ink, you might toss it away and forget about the brand.

But one always needs to grab a drink of water. Fulfilling this simple need will put your company ahead of the game. This will ensure that your brand isn’t forgotten as easily.

Order Custom Plastic Water Bottles

Now you know the benefits of ordering custom plastic water bottles for your business promotion.

It’s the first step in getting your brand out there. This ensures that you’ll build a strong relationship with customers and corporate clients. You can use custom water bottle labels to reach specific target markets as well.

This will put you miles ahead of your competition, and you’ll wish you’d had started sooner.

Alexa Springs has served multiple brands, from The Home Depot to Staples. Reach out to us to see how we can help you.