One of the most effective marketing tools available is event marketing. Whether you are planning an in-person or virtual setting, meetings and events are an opportunity for you to promote your brand, tell your story, and connect with potential customers. Marketing events help you grow your business, but you need event promoting strategies that work to make [...]

If you need to market your brand, you know you need to be unique to stand out from the competition. You want to think of a great way to market your brand that is different from what your competitors are doing. Have you ever thought about creating a customer water bottle? While this may seem like an [...]

You're eager to boost your corporate branding awareness and spread the word about your product to more customers in your target market. However, this process is not always easy in a world of distractions. Customers see between 4,000 and 10,000 ads every day. This means that you have to be innovative to stand out, which can be [...]

Do you have a corporate event coming up? Events can be fantastic ways for businesses to get their name and brand out into the world. Hosting or having employees at events can help you re-engage estranged clients and pique the interest of new ones. However, knowing how to present yourself can be hard, and you [...]

Corporate events are an essential part of corporate life, giving employees from each department a little time out of 365 days a year to come together and inspire the next big idea for their department. Some corporate events can go the route of being too fun to be professional or too boring to keep each [...]

Even if you have the best product or service in the world, without brand awareness you'll never reach your full potential. Your brand is your company's identity and personality. It's how people get to know you and decide whether they want to be aa part of what you have to offer. Sure, you can pay [...]

COVID-19 put a damper on corporate events in 2020, but they're sure to come roaring back when the danger passes. Companies spend anywhere from 11% to 50% of their marketing budget on live events.  These company events facilitate learning and team-building exercises. They're also great for morale. While you've got some downtime, it's time to [...]

Hosting a trade show is the perfect opportunity to showcase a brand, introduce a new product or service, and interact with prospects and customers.  With so much hinging on its success, planning your first trade show can be daunting. There's a lot to consider, from booth location, to booth amenities and of course the promotional [...]